Chanel has always created a volumous vogue. It's distinct fashion shows have always proven this. But it seems that on October 5th, 2010, the house showed us that it still hasn't reached its peak, by putting on a rather mesmerising fashion show. If you haven't seen it, be prepared. You won't be able to stop watching it.
Under Lagerfeld's inspiration, the setting was made up of a Versaille's style atwalk, a beautiful centerpiece fountain, a double amount of Chanel models, and an audience stretching three miles long. The creative director clearly wanted to make a statement. But why? And why now Mr Lagerfeld?

Over the past few years, fashion has created some very contemporary, but somewhat risky aspects. Before the noughties, there was no indie fashion (Topshop looked completely different), no 80's revival, and there was noserious option of reducing your class and dignity to get a boost in the fashion media. After all, Ms Moss was famously found to be earning more after photo's of her snorting cocaine were sold for £150,000. As much as we truly love Kate, it's not very classy. Coco would not be happy.
So how does the most successful and influential fashion house in the world react to this new trashy culture in fashion? It seems that Lagerfeld took a hint from Coco herself, and aimed to restore women back to their dignity.
The fashion forecasted mainly consisted of unpretentious floral, draping (a respectable nod to Poiret), complemented with timeless tweed and and a range of silver glittery skinny belts to put a bit of fun into the image. The models had their hair neatly tied back in a low ponytail, with a black line drawn on their parting. This felt somewhat powerful, as if the new image was a very serious one.
Ines De Fressange, a French prominent model had previously worked with Lagerfeld, being the first model to achieve a fixed contract with Chanel. After a somewhat pointless fall out, she independantly became a supreme businesswoman in the fashion world, followed by stints in design and the art of perfumery (very Coco) - "A woman who wears no perfume, has no future." Perhaps this is why Lagerfeld chose to showcase her. After walking at the end of the show, looking extremely radiant at fifty one years of age, Lagerfeld joined her for the pleasing applause. It almost looked like Karl had found his closest resemblance to Coco......